The Spirit of America and Summit Awards are United Way's highest national honor, recognizing
a company's outstanding commitment to improving lives in local communities. Congratulations to
Xcel Energy, the 20th annual Spirit of America Award winner and the Summit Award winners:
Nationwide
Employee Community Investment
Community Leadership
Employee Community Engagement
Microsoft
Community Leadership
Employee Community Engagement
DaimlerChrysler
Employee Community Investment
|
General Mills
Corporate Community Investment
The Kellogg Company
Corporate Community Investment
Target
Employee Community Engagement |
Representing last year’s Spirit of America winner, Lynn Graves, Vice President, Executive Operations of The Principal Financial Group, announced the winners at a luncheon and awards reception on May 17 (video starts at 43:55). View pictures of the event, ads appearing in The New York Times and local newspapers across the country, press releases and a sampling of media coverage on these award-winning companies.
|
UPS Chairman and CEO, Mike Eskew, delivered a powerful keynote address on transformation, volunteerism and the vision for a global future, to more than 2,000 United Way leaders from across the country at the 2007 United Way Staff Leaders Conference May 16-19, 2007 in Pittsburgh. Watch Eskew’s motivational keynote (starts at 23:15). |
Tens of thousands of Deloitte & Touche USA LLP employees set aside their regular work and made their communities their client for the organization’s 8th annual IMPACT Day, a one-day example of Deloitte’s year-round commitment to volunteer service. On IMPACT Day, Deloitte employees participated in more than 500 projects in more than 70 different communities.
|
Join United Way of America, the National League of Cities and premier sponsor, Bank of America, as we bring together local United Way leaders and national experts from the media, government, nonprofit, and corporate sectors for 2.5 exciting days in San Francisco to exchange ideas, share promising practices, and develop strong local and national partnerships in the area of financial stability. Visit the website to learn more or register.
|
The 2007 Spirit of America Awards program has been enhanced to feature a new corporate social responsibility component and improved media recognition. We wanted to share the new categories and questions with you now – since we know you will want to apply for this coveted honor in 2008!
|
A recent survey benchmarking consumer attitudes toward corporate social responsibility indicates Americans define corporate social responsibility as a company’s treatment of their employees and the company’s involvement in the community. Read more of this fascinating research conducted by Fleishman-Hillard and the National Consumers League.
|
Volunteering is a great way to help others and build stronger communities, but new research suggests volunteering can also improve health and extend life. Read this interesting article from Philanthropy Journal. |
Getting results from your organization’s philanthropy takes local insight, global vision and technological expertise. Join Cynthia Hunt of PricewaterhouseCoopers Chicago at the Corporate Connections Forum on June 26 & 27th in Chicago, IL to learn more about maximizing the return on investment of your philanthropic efforts. Corporate Connections Forum Registration.
|
 |
In addition to the posters, key messaging fact sheets, stock photos, and other great
campaign tools, be sure not to miss the newest additions:
|
|
 |
 |
 |
Spirit of America winner, Xcel Energy, created an innovative partnership with United Way using their naming rights to Xcel Energy Center, a National Hockey League venue in St. Paul, MN, home of the Minnesota Wild. In an effort to educate both their employees and the community on United Way’s mission, Xcel donated $182,000 worth of in-arena promotion as well as 64 TV and 32 radio commercials during nationally televised hockey games to promote Born Learning, Success By 6 and United Way – achieving 5 million unique views of United Way messaging.
Xcel Energy also sponsored two United Way events at Xcel Energy Center. More than 500 people attended a United Way skating party held for Xcel employees, their families, and emerging leaders from other local corporations. Xcel also sponsored a United Way night at a Minnesota Wild game. Eighteen thousand fans were treated to United Way educational messaging through volunteer booths, brochures – even the on-ice entertainment between game periods was a spelling game involving the entire crowd. Hundreds of Xcel volunteers worked the events – manning booths, handing out United Way materials and talking to the fans about the importance of United Way. Watch a video highlighting this event. Thanks Xcel Energy, for going above and beyond in your commitment to improving lives and building stronger communities. |
|
 |
|
; &RETURNTONAME=Search &SIDEPAGEID=0){kind=link}